In today's age of social media, tight budgets and blogs-a-plenty, everyone thinks of themselves as a "writer." In the business world, organizations from the tops of corporate America to small businesses with virtually no marketing budget are scrutinizing all areas of spend for positive contribution to the bottom line. The important tasks of writing copy optimized for SEO strategies, creating blog posts that promote customer engagement, composing timely newsletter articles, as well as content strategy development, are being assigned to administrative team members, product engineers and even Presidents.
The problem...knowledge and understanding of the product line and/or brand does not a writer make. Well written copy written in the accurate tone that can evoke the desired result is the intangible.
That's the value proposition that a seasoned writer with a strong business background can provide. Although involving your sales team (for example) may be a truly agile way to keep content relevant to what those on your front line hear from your customers. It may be wise to leave the job of writing and strategy to a well-rounded professional that has the skill set to quickly get up to speed, utilizing an extensive education and diverse experience toolbox,
Here's Why You Shouldn't Go It Alone When It Comes to Your Content Strategy:
The Content Workshop specializes in providing content support from "projects-in-a-box" to consulting and strategy development. We'll help you tell your brand's story - let's get started today!
About the Blogger
Jen Seitz heads up The Content Workshop and is the chief blogger/bottle-washer. She has 10+ years of experience, MBA, corporate experience/agency experience/startup experience, entrepreneurial spirit...blah, blah, blah. Okay, I do have all that to tout but who cares? You want someone that works quickly, accurately and gets "it" in a way that makes you lean back in your chair and say to your computer screen [quietly] hell-to-the-yes! Enjoy the posts and if you need a writer, drop me a line! --Jen Seitz