Full Disclosure: I am obsessed with grammar and words. I play Scrabble with a vengeance, and a dog-eared page from Proust can bring me to my knees.
Having exposed my true colors for all to see, I will continue on, fighting the good fight for impeccable grammar.
Even those who don't read 18th-century literature or think wordplay is quote / unquote fun, do know a grammatical error or poorly proofread website when they see one...and those readers in question could be the exact target that you are trying to impress. The value of proofreading cannot be expressed more strongly here. Read your work over and over prior to hitting print, publish or post.
Today's tone of writing, even in the most conservative corners of corporate America, is often light, airy and tongue in cheek. Humor is great and sounding hip and cutting edge can certainly help build relationships with the reader. However, don't throw the baby out with the bathwater - grammar still matters!
I'll venture to guess that none of us (myself included) are immune to the grammatical imperfection once in a while, so a few good bookmarks are handy to assist you in your writing endeavors:
About the Blogger
Jen Seitz heads up The Content Workshop and is the chief blogger/bottle-washer. She has 10+ years of experience, MBA, corporate experience/agency experience/startup experience, entrepreneurial spirit...blah, blah, blah. Okay, I do have all that to tout but who cares? You want someone that works quickly, accurately and gets "it" in a way that makes you lean back in your chair and say to your computer screen [quietly] hell-to-the-yes! Enjoy the posts and if you need a writer, drop me a line! --Jen Seitz