In today's age of social media, tight budgets and blogs-a-plenty, everyone thinks of themselves as a "writer." In the business world, organizations from the tops of corporate America to small businesses with virtually no marketing budget are scrutinizing all areas of spend for positive contribution to the bottom line. The important tasks of writing copy optimized for SEO strategies, creating blog posts that promote customer engagement, composing timely newsletter articles, as well as content strategy development, are being assigned to administrative team members, product engineers and even Presidents.
The problem...knowledge and understanding of the product line and/or brand does not a writer make. Well written copy written in the accurate tone that can evoke the desired result is the intangible.
That's the value proposition that a seasoned writer with a strong business background can provide. Although involving your sales team (for example) may be a truly agile way to keep content relevant to what those on your front line hear from your customers. It may be wise to leave the job of writing and strategy to a well-rounded professional that has the skill set to quickly get up to speed, utilizing an extensive education and diverse experience toolbox,
Here's Why You Shouldn't Go It Alone When It Comes to Your Content Strategy:
The Content Workshop specializes in providing content support from "projects-in-a-box" to consulting and strategy development. We'll help you tell your brand's story - let's get started today!
Full Disclosure: I am obsessed with grammar and words. I play Scrabble with a vengeance, and a dog-eared page from Proust can bring me to my knees.
Having exposed my true colors for all to see, I will continue on, fighting the good fight for impeccable grammar.
Even those who don't read 18th-century literature or think wordplay is quote / unquote fun, do know a grammatical error or poorly proofread website when they see one...and those readers in question could be the exact target that you are trying to impress. The value of proofreading cannot be expressed more strongly here. Read your work over and over prior to hitting print, publish or post.
Today's tone of writing, even in the most conservative corners of corporate America, is often light, airy and tongue in cheek. Humor is great and sounding hip and cutting edge can certainly help build relationships with the reader. However, don't throw the baby out with the bathwater - grammar still matters!
I'll venture to guess that none of us (myself included) are immune to the grammatical imperfection once in a while, so a few good bookmarks are handy to assist you in your writing endeavors:
The recession may be considered a thing of the past; but the resulting resource drain in many businesses of all sizes has yet to catch up. After struggling to cope with an escalating task list and limited resources for years and hearing her colleagues complain of the same scenarios, local South Florida MBA, Jen Seitz, saw a gap in the market place.
The Content Workshop launched this month; with the goal of helping businesses accomplish their goals – no matter how large or small. Jen Seitz is not new to the game; with over a decade of experience across varied industries.
“Here’s an example of what marketing professionals and small business owners are facing in their day to day operations: They had a good year in 2014; with high hopes for 2015. They have some new ideas of how to really move the needle and accomplish their goals; but they just don’t have the skills in house or the team is stretched too thin with other priorities So the important initiative keeps getting pushed back. That’s when a great consultant with the right experience can come in and quickly chisel away at their long to do list.” According to Seitz, the self-proclaimed Marketing Geek, good resources are hard to find and adding to staff is not always the best solution.
For more information on The Content Workshop or the services it provides; contact Jen Seitz at 954.806.3654 or email@example.com.
About : With a graduate degree in Business and undergraduate specialty in Marketing as well as over a decade of experience, Jen is a successful entrepreneur, an experienced business consultant and has built Marketing Departments from the ground up. Jen’s writing has been published in magazines in many industries and her concepts and campaigns have reinvigorated legacy brands, shattered ROI goals as well as won awards and accolades.
The Content Workshop offers agency-side experience and business know how through a range of marketing and writing services. Services include everything from overflow projects to complete strategy development and execution.
About the Blogger
Jen Seitz heads up The Content Workshop and is the chief blogger/bottle-washer. She has 10+ years of experience, MBA, corporate experience/agency experience/startup experience, entrepreneurial spirit...blah, blah, blah. Okay, I do have all that to tout but who cares? You want someone that works quickly, accurately and gets "it" in a way that makes you lean back in your chair and say to your computer screen [quietly] hell-to-the-yes! Enjoy the posts and if you need a writer, drop me a line! --Jen Seitz