NOT ALL COPY IS CREATED EQUAL

In today's age of social media, tight budgets and blogs-a-plenty, everyone thinks of themselves as a "writer." In the business world, organizations from the tops of corporate America to small businesses with virtually no marketing budget are scrutinizing all areas of spend for positive contribution to the bottom line. The important tasks of writing copy optimized for SEO strategies, creating blog posts that promote customer engagement, composing timely newsletter articles, as well as content strategy development, are being assigned to administrative team members, product engineers and even Presidents. 

The problem...knowledge and understanding of the product line and/or brand does not a writer make. Well written copy written in the accurate tone that can evoke the desired result is the intangible.

That's the value proposition that a seasoned writer with a strong business background can provide. Although involving your sales team (for example) may be a truly agile way to keep content relevant to what those on your front line hear from your customers. It may be wise to leave the job of writing and strategy to a well-rounded professional that has the skill set to quickly get up to speed, utilizing an extensive education and diverse experience toolbox, 

Here's Why You Shouldn't Go It Alone When It Comes to Your Content Strategy:

• Your brand matters. A good copywriter understands your brand (even helps you chisel down to determine what it actually is) and then guard-dogs it. 
• The quality of your copy represents the quality of your company. Yes, of course, ranking #1 in Google matters too, but your customers will judge you at every touchpoint.
• Quantity matters. Whether your goal is engaging with customers, prospecting for new ones or teaching the world what your slightly complicated product is, lots of content is needed to get you across the finish line. A good content studio can help you achieve your goals without overly taxing your internal resources.

Leaving the content strategy to the content strategists helps your business in so many ways, one main way being that it can free you up to do what you do best. (Don't you have work you could be doing?)

The Content Workshop specializes in providing content support from "projects-in-a-box" to consulting and strategy development. We'll help you tell your brand's story - let's get started today!